Transform Your Team.

 Maximize Your Profit.

What if I told you the secret to connecting with anyone—and I mean anyone—isn’t luck or charm but a system you can learn? Predictably Different: Influence & Connect with Anyone Using DISC Insights unlocks that power, turning every interaction into an opportunity for success. Whether trying to motivate your team, close a sale, or resolve conflict with a friend, this book shows you exactly how to adapt and thrive.



"True influence isn't about changing who you are—it's about understanding who others are. With DISC, you can connect deeply, communicate clearly, and lead with confidence."


Paul Lukert



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Imagine unlocking next-level productivity, innovation, and loyalty—not by enforcing stricter deadlines or cutting-edge strategies, but through the most straightforward, most overlooked trait in leadership: kindness. In a world where leaders are taught to push harder and drive results at any cost, Paul Lukert’s Kind of a Big Deal is here to turn that mindset on its head.


"Leading with kindness isn't just a nice idea—it's a powerful strategy that transforms teams, builds trust, and turns potential into peak performance. When you lead with heart, you inspire greatness."


Paul Lukert


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In youth sports, the scoreboard tells only part of the story. The real victories are won in our young athletes' hearts, minds, and actions. Beyond the Game is not just another parenting guide; it's your definitive companion to navigating this transformative journey, offering a unique blend of inspiration and practical advice to help your child excel on and off the field.



"Your actions are the pages of the book your child reads daily. Make each action a lesson in love, respect, and resilience."


-Paul Lukert


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Culture Over Perks: The Key to Winning, High-Impact Teams

In today’s competitive business landscape, companies are constantly looking for ways to attract top talent, increase productivity, and ensure long-term success. While perks like flexible hours, free lunches, and on-site gyms are great incentives, there’s something far more powerful that makes employees stay, grow, and contribute their best work: company culture.


As a coach and facilitator, I’ve seen firsthand how culture can either be the glue that holds a team together or the wedge that drives people apart. But don’t take my word for it—let’s explore the tangible benefits of a strong company culture and how it can transform your organization.

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Hear It from the Heroes:

Our Customer Success Stories


Dive into our treasure trove of testimonials where real voices share their transformative journeys. These are not just reviews; they are vivid narratives of triumph, challenges overcome, and dreams turned into reality. Each story shines a light on the unique paths our customers have traveled, fueled by our commitment to their success. Join us in celebrating their achievements and find the inspiration you need to start your own success story!

DISC Diaries

"Okay, so let me tell you about the time Paul walked us through our DISC assessments. I was a bit skeptical at first, thinking it was just another one of those corporate things. But man, was I wrong! Paul made it super engaging and even a bit fun. I discovered I'm a 'High I,' which explains SO much about my work style. Since then, our team's been like this well-oiled machine, understanding each other's quirks and all. Totally changed the game for us."


Jamie Travantano, Sarasota, Florida

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Training Transformations

"Never thought I'd be the person to rave about something like a 'virtual mastermind group,' but here we are. Paul's sessions are something else. It's like he's right there in the room with you, even though he's on a screen. He's helped us connect our ideas in ways I didn't think possible. And the energy? Infectious. We've come up with some of our best strategies during these sessions. Big shoutout to Paul for making it happen!"


Sophie Mears, Jacksonville, Florida


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Coaching Connections

"Paul's group coaching sessions are the real deal. We were all over the place, goals-wise, and kinda stepping on each other's toes. Paul came in, and it was like he flipped a switch. He has this way of making you see the bigger picture while keeping it chill and down-to-earth. We've all stepped up our game, and honestly, I feel like we're more friends than coworkers now. Cheers, Paul!"


Marcus Landman, Fairfax, Virginia

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Mastermind Magic

"Paul's team-building event was legendary! He managed to make the material fresh and kept us on our toes with his icebreakers. But it's not just the activities; it's how he brings out the best in everyone, making sure we all get involved. Our team's never felt closer, and it's like we can tackle anything together now. Plus, his sense of humor made everyone comfortable to share. Thanks, Paul!"


Ethan Woetzel, Paramus, New Jersey

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PAUL LUKERT


From Stagnation to Transformation:

My Journey to Helping Businesses Thrive



After years of climbing the corporate ladder and turning underperforming teams into high achievers, I found myself at an unexpected crossroads—I was bored. Whenever I solved a company’s problems and built a winning culture, I wondered, *What’s next? The challenge was gone, and I didn’t yet realize that this persistent restlessness wasn’t a weakness—it was a sign.


In every new role, I saw the same recurring issues: businesses with tremendous potential stuck due to communication breakdowns, misaligned teams, and unsustainable processes. Leaders were overwhelmed, their teams struggling to work together, and companies found themselves unable to scale or reach their true potential. Time and time again, I was solving these problems internally. And that’s when it hit me—*This is where I shine!*


That light bulb moment changed everything. Instead of constantly searching for a new challenge within a single company, I realized I could help many businesses unlock their potential full-time. It was clear that my true gift was in building communication strategies, fostering strong company cultures, and implementing scalable systems to drive long-term success.


I decided to take action. I became a certified member of the Maxwell Leadership team and a Certified DISC consultant, diving deep into leadership and communication strategies. With this expertise, I made it my mission to help business owners and leaders like you break through the communication barriers holding your teams back.


Imagine a business where communication flows seamlessly, teams are aligned, and every employee is playing to their strengths. Instead of constantly putting out fires or micromanaging, you can focus on growth. That’s the transformation I help businesses achieve. Your company won’t just survive—it will thrive with sustainable processes that ensure growth is natural, not forced.


Today, my passion is working with leaders to unlock their teams' full potential, streamline communication, and cultivate a culture that drives growth. And the best part? Watching businesses flourish is far more rewarding than any quick fix—it’s a lasting impact.


The Real Results: How I Helped Clients Unlock Hidden Potential and Boost Profitability



I’ve had the privilege of working with notable companies, and the results speak for themselves. Here are just a few examples:


  • A contracting firm came to me to double its revenue. But after some digging, I realized that doubling its profit—not just revenue—was the fundamental objective. I guided them to invest in its people and improve operational efficiency, leading to a doubling of profit without increasing top-line revenue.


  • Another client had a division that lagged behind despite having everything else in place—a great reputation, strong management, and a solid balance sheet. By focusing on leadership, communication, and culture in that division, we turned it around within 13 months, growing profits by 300% with only a 15% increase in revenue.


These transformations prove that focusing on communication, culture, and leadership can unlock hidden potential and drive significant, measurable results. It’s not just about scaling—it’s about ensuring the foundation is solid and efficient.


Ready to unlock your business's hidden profit potential? Let’s build a team and culture that will help you scale easily and successfully.




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Leadership That Scales!

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